While the role of corporate branding is much more important in China than in other countries, most B to B Companies are
not successful in corporate branding.
This is the field in which we have the most experience and knowledge.
The strategy and methodology for corporate branding of B to B companies are significantly different depending on the
business category, business field and target.
Especially in the Chinese B to B market where the targets for branding are not so clearly visible, we help visualize
the targets you should approach and propose to you realistic and cost-effective corporate branding strategies that
do not simply rely on advertising.
We have a wealth of experience in support to B to B company and know better than anyone that branding and
promotion activity for B to B companies cannot be segmented by the word of “B to B”.
IT, electronics, industrial machine, chemicals, raw material, construction/ building, medical,
life science…
The difference in each area of B to B farter widens in China, in which the market characteristics and
target also vary greatly.
Depending on the industry and market, the market position and competitive environment where Japanese-affiliated
companies are placed vary significantly.
Our biggest advantage is that we have rich experiences and achievement to be able to provide realistic and
optimum solutions through meeting the characteristics of the situation where our clients are placed and the characteristics of each B to B market.
With globalization of market and user, B to B companies are required to raise their branding at global level.
How should Chinese branding be positioned in the global development?
We propose a value chain-oriented branding of B to B company.
Establishment of the significance in the entire Asia including China is going to be more important for
Japanese-affiliated companies.
There are mainly two branding strategic directions for B to B companies.
We understand well the branding development that B to B companies should implement in each country in Asia.
Branding strategy of high-tech technology manufacturers famous both in Japan and China…
Corporate branding development of many major B to B Japanese companies in China…
Are you interested in our achievement and strategy?
