If you are a B to C company, we provide you solutions based on our competitive “Segment Marketing”.
China market is characterized by various kinds of consumption habits and consciousness level,
acceptability that cannot be segmented in accordance with demographic characteristics only,
significant complicated area characteristics compared to other countries.
In the airy-fairy and vague Chinese market, it is the most important strategy to categorize and setup
an accurate target and input the most effective communication and promotion in accordance with the target segmented.
We support and provide you “Substantial Marketing Communication” in China, from small-scaled application
to dynamic cross promotion to the minutest details.
Lots of Japanese consumer product companies (brands) have entered the Chinese market but most of
them are suffering from difficulty of distribution expansion and getting support about sales routes,
which result in significant low level of penetration.
Moreover, the supportable area is still limited and, as a result, we often see that their products
are sold to limited areas through limited distribution routes.
Under such circumstances, a mere brand awareness and image doesn’t necessarily lead to purchasing.
While the area and distribution are limited, simple mass media advertising and PR are not too efficient.
We consider it an indispensable factor to establish a direct linkage between the promotion activity
and distribution (selling area).
It goes without saying the importance of online-based communication but does it work in linkage with the sales?
Building better reputation via internet and social media alone doesn’t drive customers to buy a product.
A system and strategy to link between online-based promotion and real (selling area) are essential factor.
Our solution targets online-based promotion and WEB marketing focusing on the end selling area.
In China, the four-way marketing has little or no meaning.
The best marketing strategy is finely-segmented “Selection and Intensive Type Promotion” for particular consumers in accordance with the area and target. It aims to develop the core market to provide a spark for them to penetrate own products in extensive Chinese market with limited budgets.
We are very good at doing the target segment marketing and this is the best solution in which we can utilize our past experiences the most.
In order to succeed marketing promotion to particular market and target, direct marketing is occasionally important
also in the B to C area. To establish a database for potential core user and develop successive and deeply communication…
That is one of the activities in which Japanese-affiliated companies are often facing the problem in Chinese market.
Our online marketing solution also focuses on direct marketing and database marketing.
