Having been involved in the marketing communication business for 26 years in Japan and 10 years in China, I realized eventually the depth and diversity of B to B marketing communication. Especially in China, the idea and method of B to B marketing communication have basically not yet been established. 

 

"We cannot quite understand China."

 

Unintelligibility to Chinese market that many clients are facing is more significant in B to B market. I consider it not only a problem to Japanese people, but also to the Chinese local side. This is where Japanese-affiliated advertising companies like us who understand China well can exercise our advantages to the utmost extent.In Japan and the West, B to B marketing communication has been already established well based on tremendous experiences. Using the knowledge, we can propose solutions for the strongest marketing communication in China, with understanding of the special marketability and market trend in China.

Moreover, we are aggressively proceeding with global business based on Shanghai, placing China as a key position for our global development. Procurement system of B to B company has been expanded to global scale and it is essential to connect branding and marketing communication development to “Global Value Chain”. For instances, it is actualized as communication activity connecting and joining America and China. Therefore we have a strong partnership with PJA Advertising + Marketing, the most splendid B to B communication agency in North America, which enables us to help Japanese-affiliated companies with their Asian and global strategies.

 

In China, in Asian, and globally….

 

We hope to see Japanese B to B companies become the most successful in branding and sales promotion in the world.