One of the situation Japanese companies are suffering from in China is the low level of corporate recognition.
Many of the companies who are very famous in Japan haven’t been known in China.
Even with a certain extent of recognition in China, in most cases the business contents and products of the
companies are not correctly recognized.
In case of B to B companies, that is a even more compelling problem.
In China, company’s reliability is considered to be more important than in Japan and has significant impact
on the consumption behavior and B to B transaction.
Regardless of the business area and targets, “to enhance the corporate branding” means to establish
a fundamental environment for Chinese business.
We have a realistic solution for Japanese companies to establish their corporate branding in China.
Branding activity is not limited to advertising in a large volume.
The strategy is different depending on the business area, product, service, competitor, market user,
and consumer of the client, our partner.
If you feel the necessity of raising the corporate recognition and corporate image in China, please do not hesitate to consult us.
|
|
