Large volume of TV CM and mass media advertising…
How many companies have enough budgets to implement these advertising measures as much as they like in China?
Also, depending on the target and marketability, these advertising strategies are not always effective.
“Like throwing a rock into the ocean”
This saying is often used to express input of advertising in China given its vast area and heavy population. Therefore, we propose our media strategy with the keyword “Segment Communication”. Although China is a vast country, the core target for many Japanese-affiliated companies and merchandises are actually limited.
Among the core targets, how should we raise our corporate recognition and product positioning to induce the market expansion?
We have an advantage in advertising and media strategy with thorough “Segment”, that works on the cross media in a strategic way to specific targets.
